It’s old news now that social media has revolutionised the way businesses market their services. But have you jumped on the social media bandwagon yet? If not, you could be missing out. Social media is a powerful tool for proving your expertise in any given industry. Avoiding social media may even be detrimental to business success, as social media provides unrivalled access to your target market.It’s a great space for testing out new added service ideas or other possible changes to the way you do things.
In a post-social media world, it’s important to rethink the way child care centres are marketed, bringing more focus to online visibility, social proof and building customer relationships. Here are a few ways that social media can be used in child care.
Social media platforms such as Twitter and Facebook provide a way to reach a vast amount of people for less financial marketing investment. This means your branding can be seen by more people who are in the market for your services.
On Facebook, you can conduct polls on your customers to help you get feedback on various aspects of your business. The most important feedback you’ll get will be reviews of your business. Be prepared with a plan for how you’ll respond to feedback, whether it’s negative or positive.
Define what your goal is for being on social media so that you can stay focused. Is it to improve communication with parents? Alert customers to changes you’re making in the business? Or perhaps you want to increase your visibility in the community and attract some positive press. It’s all doable when you’re clear about what you’re working towards.
If you want to make childcare management as easy as liking a Facebook post, try KidsXap CCSS software. Our child care application can help streamline operations and improve communication. To find out more about our child care software, call 1300 543 792.